ThinkTank gave us complete creative freedom to introduce the FocusPoint, their new rolltop backpack built for creatives on the move. We built a vignette around our director, Gabe, and the feeling that drives his photography—the quiet flow of nature, and the fast pulse of the city.

From the rhythm of a riverside trail to the charge of the city, the piece captures the duality of creative work. While the environment shifts, the bag stays constant: roll-top for flexibility, side-zip for fast access, built to carry what matters without getting in the way.

Shot in a single afternoon, the project delivered both a cinematic portrait and a versatile stills library. A reminder that sometimes the best stories come from simply giving creative room to wander.