REWRITING THE TRAIL. ONE EPISODE AT A TIME.
When Teva set out to tell the story of athlete Erin Ton attempting the legendary Nolan’s 14 route, we knew a traditional documentary wasn’t the move.
Instead, we reimagined the format—turning a single expedition into a three-part vertical social series built for modern audiences. Each episode dropped with cinematic pacing, cliffhangers, and raw storytelling that kept viewers waiting for what came next.
The challenge was real—14 peaks, and zero guarantees. As Erin pushed through the Colorado high country, our team adapted in real-time, shaping the narrative and visuals around every twist the mountains threw our way.
What emerged was a story not about breaking records, but about rediscovering why we chase them in the first place.
ADVENTURE DOESN’T FOLLOW A SCRIPT.
Episode 1
Episode 2
Episode 3
BUILT FOR IMPACT.
Beyond the series, the campaign expanded into a photo collection and a commercial-style edit, all captured from the same expedition. Together, the assets brought Teva’s message to life—bold, human, and built for the trail.
